The perfect storm has three facets. The first part of the storm is the ready-availability of social media mechanisms and other low-cost electronic communications media, which make information readily available and enables a large portion of society to communicate instantly to the entire social-media-connected world.  The information age does not come with warnings that one should be careful in communicating with others about one’s investment needs and offers.

The second facet of the storm is the fallout from the Great Recession, which has forced many people into becoming entrepreneurs and small business owners for the first time in their lives as a means of personal financial survival. A veritable tsunami of new business formations has hit our country.

The third facet of the storm is that this tsunami of newly minted companies is often managed by newly minted entrepreneurs lacking any knowledge of the highly-regulated capital markets that they are forced to turn to to finance their companies, since bank financing is not generally available. And that only addresses the case of start-up company owners. The message and tools of Capital for Keeps also applies equally to real estate entrepreneurs who typically gather investors together to finance real estate acquisitions but are ignorant of the legal risks of such endeavors. Such transactions involve the same legal considerations from the capital raising standpoint. However, no book exists that warns of the dangers of the application of the securities laws to their transactions and how their litigation risk can be minimized.

Thus, my compulsion for writing Capital for Keeps is that I know that the buzz-saw effect of the securities laws will be applied to this unknowing generation of entrepreneurs–the regulatory risks and consequences are entirely unknown to them and no one warns them. Great financial and reputational damage and potential jail time lurks under the waves of this perfect storm, which is obscured by the general (and mistaken) belief that people can fund their companies by tweeting to the internet.

However, the storm can be weathered with the guidance and insights of my twenty-four years of concentrated legal experience. Capital for Keeps highlights the legal risks associated with raising capital and the consequences of doing it incorrectly, recommends planning and consulting with experienced professionals, and provides insight on how to successfully navigate the dangerous seas while limiting litigation risk.

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The consequences for raising capital incorrectly may result in additional costs, loss of investment, fines, and even jail time. This ultimately will dictate whether or not the business has the ability to be successful.

What Makes Capital For Keeps Better Than Other Resources?

Russell Weigel delivers over 25 years of legal experience in Capital For Keeps. In the early part of his career he worked for the Securities and Exchange Commission as an enforcement attorney, allowing him the knowledge to understand the SEC in a way most attorneys don’t. He now works on the other side of the fence by defending executives from investor and government securities cases and also assists companies in raising private capital and in taking their companies public.

Many people are so focused on the capital raising part that they forget the compliance side. Adherence to business finance law is an important aspect of any business to thrive without suffering the potential financial losses that may occur if they are ignored. Capital For Keeps is a very inexpensive resource provided to help business owners see these errors before they make them.

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This double-threat dilemma has lead to the conclusion of acquiring outside investors to fund new business. However, this presents a whole new set of problems. Many entrepreneurs are unaware of the risks involved not just in starting a business, but acquiring investors legally in a manner that does not attract attention to be sanctioned by the Securities and Exchange Commission for breaking corporate finance law. Honest and hardworking people are finding themselves serving time incarcerated because of their ignorance to business finance law.

Russell Weigel has been practicing securities law for many years and Capital For Keeps is a corporate finance book that focuses on capital raising from a legal compliance perspective and includes information that details the do’s and don’t with regards to raising capital for a business. It has been written with minimal legal terminology so entrepreneurs can easy understand the information without having a legal background.

If you’re looking to initiate capital fundraising, start by reading Capital For Keeps. None of the information provided in the book constitutes a client-attorney relationship, but it will give you the information you need at an extremely affordable price.

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Many business owners and entrepreneurs are focused on one thing: business. In several cases, business finance law is ignored. The thought of being bogged down with legal is enough to make most entrepreneurs and innovators cringe. Then there is hiring a lawyer with the associated costs and time dedicated to the legal process. For all of this trouble, there has to be a big benefit; and there is.

Keep Your Capital

The process of raising capital for business is a highly demanding task in and of itself. It requires strategy and networking: being in the right place at the right time. While it may succeed, often business owners will face rejection from investors before they succeed in acquiring the necessary funds. For all the work that is required for capital fund acquisition, it can be taken quicker than it was received. This is what happens when companies are sanctioned by the Securities and Exchange Commission for ignoring the legal boundaries and processes necessary for a successful capital raise. While the legal process may be cumbersome, it will ensure that the funds are not revoked for any illegal activity.

Don’t Get Served

A more serious concern for business owners is the possibility of being indicted or even incarcerated. While ignoring securities laws may not seem like severe crimes, the reality is that an individual can face up to five years of incarceration per offense in a federal prison. In many cases, heavy fines are also issued in efforts to reimburse investors for their losses.

Protect Your Rep

As if that’s not reason enough, abiding by business finance laws is important to protect your reputation. Most successful businesses rely on their reputation to generate profitable business and grow their market share. If one is indicted and especially convicted of securities law crimes, their reputation to do business in the future will be greatly tarnished.

If you’re interested in getting on the path to navigate through the regulatory minefield, let Russell Weigel’s book Capital For Keeps be the first step of your guidance. Mr. Weigel is a former SEC attorney and his many years of experience has been condensed in this easy-to-read format that will jumpstart your capital raising in the right direction.

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